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Stephanie Courtney Biography
Stephanie Courtney is an American actress. She appears as Marge. She is probably best known for her character Flo in the Progressive Commercials.
Stephanie CourtneyStephanie Courtney Age
Courtney was born on February 8, 1970 in Stony Point, New York. She is 49 years old as of 2019.
Stephanie Courtney Height| Measurements
Height: 5 feet 8 inches (176 cm), Body Measurements: 34-26-37 inches, Weight: 60 kg or 132.5 lbs
Stephanie Courtney Husband
Married to Scott Kolanach on 25 November 2008 and are still married now who is the lighting director for “The Groundlings” improv theater in Los Angeles.
Stephanie Courtney Hot|Bikini | Feet
Stephanie Courtney Progressive
After her studies in the New York, she moved to LA, where her roommate was Jennifer Courtney. the two sisters performed in comedy-sketch ‘Those Courtney Girls’ at the annual aspen comedy Festival.
she scored global recognition as Flo, an icon salesperson character for the commercial of progressive Corporation. starred as Alex in ‘Melvin Goes To Dinner’ a movie adaption of stage play Phro-Giants and later played a support role of Cathy Gile in Comedy-drama ‘Girlfriend’s Day’. Gained further fame as Renee the Receptionist on the adult-oriented animated series ‘Tom Goes to the Mayor’.
In the year 2004, she was officially recognized as a member of the Groundlings,’ an improve and skit- comedy troupe after she joined the group as a newbie.
2007, she starred in AMC’s Period drama series ‘Mad Men’ as well as ABC sitcom where she played the role of Diane, a spokesperson for Progressive Corporation.
prior to embarking into the Hollywood realm, she worked as a caterer to financially support own self while residing in Los Angeles. Starred in Bob Odenkirk comedy film ‘The Brothers Solomon’ alongside Will Arnett and Will Forte.
Stephanie Courtney Salary
she has an annual salary worth $1 million.
Stephanie Courtney Baby
She has no child yet as of 2018. She dismissed the claims of her being pregnant.
Stephanie Courtney Flo
Courtney has been playing Flo for eight years and has gained notoriety for that role. Flo is a fictional salesperson character appearing in more than 100 commercials for Progressive Corporation, beginning in 2008
Stephanie Courtney Sister
She is the sister to Jenniffer Courtney who is also an actress.
Stephanie Courtney Goldbergs
Starred as Essie Karp in Goldbergs a 2013 TV series. It is based on Goldberg’s childhood and family in the 1980s, complete with a childhood version of himself.
Stephanie Courtney Blades Of Glory
She starred as Reporter at sign-ups in the film Blades Of Glory.
Blades of Glory is a 2007 American sports comedy film directed by Josh Gordon and Will Speck and starring Will Ferrell and Jon Heder as a mismatched pair of banned figure skaters who become teammates upon discovering a loophole that will allow them to compete in the sport again. The film’s story was conceived by Busy Philipps, who “fleshed out the screenplay”; co-writers Jeff and Craig Cox, however, dropped her name from the script. The film was produced by MTV Films, Red Hour and Smart Entertainment and released on March 30, 2007, by DreamWorks Pictures.
Stephanie Courtney Death
She is not dead.
Stephanie Courtney Heartbreak Kid
She starred as Gayla, Buzz’s wife in the film Heartbreak Kid. After a short fling with a beautiful woman named Lila (Malin Akerman) and at the urging of his friends and family, Eddie (Ben Stiller) proposes marriage. But Eddie didn’t realize that Lila is a shrew, and she reveals her true nature during their honeymoon. He then meets Miranda (Michelle Monaghan) and is convinced she is his soul mate. Eddie sets out to woo Miranda and extricate himself from his wife’s claws.
Initial release: 4 October 2007 (Russia)
Stephanie Courtney Fred
Stephanie Courtney takes the role of as Kevin’s mother in the film who wishes for Fred and Kevin to become friends.
Fred Figglehorn is in love with his dream girl, Judy, who lives next door. Kevin, the local bully prevents Fred from seeing Judy until she moves out of town. Fred embarks on a quest to find her in the hope that his feelings will be reciprocated.
Initial release: 18 September 2010 (USA)
Director: Clay Weiner
Stephanie Courtney Stand Up
Courtney’s career in comedy began in the year 1996, with an invite from a friend to perform on a show called Newborn Comic. she had two weeks to create a six-minute routine and since comedy was a big thing to her she felt much comfortable.
Stand-up was a lot easier for her than trying to stage a play at the theater. It was stand-up that brought Courtney out of California in turn leading her to her true comedic love.
Stephanie Courtney Movies
2017 Girlfriend’s Day as Cathy Gile
2011 Fred 2: Night of the Living Fred as Kevin’s mom
2010 Fred: The Movie as Kevin’s mom
2009 Coco Lipshitz: Behind the Laughter as Karen Balsac
Christmas Eve: Alaska as Melissa
2007 Blades of Glory as Reporter at signups
The Brothers Solomon as Sara
The Heartbreak Kid as Gayla
2006 For Your Consideration as Boom operator
2005 Broadcast 23 as Mrs. Morgan
2003 Melvin Goes to Dinner as Alex
1998 Sweet Bird of You as Kate
Stephanie Courtney Tv Shows
2018 The Goldbergs as Essie Karp
2016 Major Crimes as Dr. Deb
2015 Mike Tyson Mysteries as Mrs. Ensler (voice)
W/ Bob and David as Jeannie
2014 2 Broke Girls as Eleanor
Comedy Bang! Bang! as Blanche
You’re the Worst as a Bookstore manager
2012 Fred: The Show as Kevin’s mom
Phineas and Ferb as Additional voices
2011 The Looney Tunes Show as Emma Webster (young Granny)
2010 The Jay Leno Show as Leno family member
Sons of Tucson as Denise
House as Claire
Men of a Certain Age as Stephanie
2009 United States of Tara as Beth
2008 Tim and Eric Awesome Show, Great Job! as Demons casting director
Kath & Kim as Ruth
2007 Celebrity Deathmatch as Mischa Barton (voice)
Celebrity Deathmatch as Tina Fey (voice)
Mad Men as Marge
Cavemen as Diane
2006 Courting Alex as Ticket agent
Lovespring International as Woman on tape
Re-Animated as Team member Donna
2005 ER as Charlotte
The Comeback as Carolina
2004 Significant Others as Pam
Faking the Video as Fake producer
Without a Trace as Lynette Shaw
Tom Goes to the Mayor as Various voices
2003 The Man Show as Various
Sketch Pad as Various
2002 Everybody Loves Raymond as Woman
2001 Angel as Gwen (Files and Records)
2000 Tenacious D as Various
1998 Mr. Show with Bob and David as Waitress
Stephanie Courtney Net Worth
Courtney is an American actress and comedian who has an estimated net worth of $6 million dollars.
Stephanie Courtney News
10 Years of Flo: The Story behind Progressive’s accidental ad icon
Source: fastcompany.com
Back in 2007, Progressive Insurance’s brand recognition was somewhere between zero and being mistaken for Progresso soup. The company needed an identity and, working with its ad agency Arnold Worldwide, came up with the concept of the superstore. If most people thought shopping for insurance was hell, the superstore–all gleaming white, neatly ordered shelves–represented heaven. Not only that, but its rows of boxes labeled for car, home, and other types of insurance made tangible a product and sales process many found confusing.
In the campaign’s first-ever ad, aired on January 14, 2008, a customer says, “Wow,” impressed with all the extras that come with his savings of more than $350. A cashier named Flo echoes his enthusiasm and says, “Wow! I say it louder…” And that was it.
“When she said that, we realized she really had something special, she was a character with real character,” says Progressive CMO Jeff Charney. “That character was completely unplanned, but we saw it and we jumped on it. She became the center of this ad sitcom. It took us a couple of spots, but we started to move the focus on her.”
Iconic brand mascots are in many ways a hallmark of a bygone era. The Glad man. The Energizer bunny. The Dell dude. And we all know what happened to Jared from Subway. Aside from breakfast cereal, the life-spans of these characters are short to nonexistent. Flo is an outlier. In the decade since her debut, Progressive’s business has more than doubled from $13.6 billion in 2008 to nearly $30 billion today. According to the company, its growth rate over that same time period, which accelerated to 21% in the company’s most recent quarter, has been roughly double that of the property and casualty insurance industry as a whole through the most recent year-end.
Another sign of brand mascot success? Imitators. Meet Lily from AT&T.
WHO IS FLO?
Part Leslie Knope, part Kristen Wiig Target Lady, not quite either, Flo has become an iconic brand mascot not for crazy antics or over-the-top humor. She’s relatable. She’s funny, but more goofy aunt than brand mascot.
“Flo humanizes insurance, something that can feel pretty impersonal,” says VCU Brandcenter professor Caley Caldwell. “We are paying for something we hope we never need and if we do need it we want to believe that it will be easy and human. Flo seems like the kind of person we would hope to get on the other end of the line to help us through an unpleasant situation.”
She’s played by Courtney, a veteran of L.A.’s famed Groundlings Theatre, an improv and sketch comedy group that has graduated a laundry list of stars, including Will Ferrell, Maya Rudolph, Melissa McCarthy, and Lisa Kudrow. As is often the case with actors who play brand mascots, Courtney does not give many interviews (Progressive did not make her available to Fast Company). But in 2016, she told USA Today that Flo was inspired by her mom. “What they were looking for was basically a friendly neighborhood waitress; she is super friendly and nice, almost to the point of madness, and I was like, ‘I can do that.’ I went straight to my mom and I credit her with Flo’s personality. I said, ‘Yes, I can become Jane Courtney’!”
Courtney, 48, has also appeared in movies like Blades of Glory and Netflix’s GirlFriend’s Day, and TV shows like Mad Men, 2 Broke Girls, and You’re the Worst.
But to most of America, she’s Flo.
“Stephanie is a very gifted performer and she has a fundamental likability, vulnerability, and normalcy,” says Arnold Worldwide executive creative director Sean McBride. “Even when we ask her to be dry, she has a really nice way of making it feel like a human moment.”
FLO MEETS WORLD
The first two years of the campaign took place exclusively inside Progressive’s fictional superstore during Flo’s never-ending shift. But for those working on the campaign, the biggest move was taking Flo out into the real world.
“For a long time, the formula was someone would come into the store, Flo would tell them a joke, and they’d leave,” says Charney. “It would’ve been easier and cheaper to keep her in the store, but we took her out and it was hugely successful. We realized people wanted to follow her wherever she went.”
Her first venture out of the superstore was in a dream sequence of a customer and avid outdoorsman called “Best Day.” The reaction to the spot convinced Charney and his team was on the right track.
Flo has attained a status most advertisers desperately crave: becoming a part of the culture. There are Flo Halloween costumes, she’s been name-checked by Ellen and Drake, and it all has come not as a result of flashy hype, but steady consistency. “It was a big moment when she physically left (the superstore),” says McBride. “But once she became cultural, which happened much to our delight, then a lot of inspiration became more about culture and the world, and how this hyper-insurance nerd would interact with it and see it.”
Brendan Gibbons has directed all the Progressive spots for the last six years and says moving Flo out into the world added a depth to the campaign, allowing them to play with different genres and styles. “It’s a subtle thing, but the brand itself, through this character, has a self-deprecating quality to it that really connects with people,” says Gibbons. “You can see this character has lived in old-timey genres, soap opera, game show, rom-com, every visual, cinematic world. This campaign holds airtight together while it’s all these different things.”
KNOWING WHAT WORKS
Another key to Flo’s success, according to Charney, has been the company’s control of its media buy, and how they analyze the data behind how people are reacting to Flo in any given commercial or online ad.
“Most brands do the creative, then buy media through an agency,” says Charney. “We decided to buy our own media because we’d get better deals and put the character in the right context.”
His team meets regularly to see what the numbers are telling them and decide where to invest the marketing budget, and whether or not a new spot or character is performing. There was once a character named Brad, a bit of an arrogant guy that the data told them to dump pretty quick.
“People hated him too much,” says Charney. “So that was a character we thought would work but he didn’t last.”
In terms of Flo’s longevity, Charney says the key has been the brand’s constant attention to the data, and balancing Flo with a collection of side characters strong enough to not overload the brand’s star. Right now the brand is shooting its 40th round of spots, and each round has four or five different ads.
“I’ve got the No. 1 brand icon now and we want to stay there,” says Charney. “If you think about Q scores, if you see Flo 15 to 20 times a month, multiply that by 10 years–I don’t care if you’re Tom Hanks, Will Smith, Ellen DeGeneres–whoever it is, if they’re trying to sell you something, you’d probably get tired of that person. The data is showing us the opposite about Flo. That’s a very difficult thing to achieve.”